Purpose – Essence – Fun

We believe an organisation is successful when its PURPOSE is aligned with the ESSENCE of their TEAMs and they have FUN in fulfilling it.

TEAMS are the heart of success of every businesses, simply because they are human endeavours. For them to be efficient  in the era of “VUCA” (Volatile, Unpredictable, Complex, Ambiguous) accompanying the digital revolution, Krasnal strives to:

  • Identify or reconnect with the company’s PURPOSE, which is both a major factor in team motivation and a compass for strategic directions.
  • Distill and encapsulate the ESSENCE, the deep nature, flavour and fuel of the company, but also of its leader, what they do best and thrive on achieving.
  • Give back pleasure (FUN) to teams in the work they do and the time they spend together, and to customers in their interactions with the company, an essential conditions for performance.

This approach is part of the best management practices, such as those popularised by Nick Obolensky’s Complex Adaptive Leadership or Jim Hagemann Snabe and Mikael Trolle’s Dreams & Details, and is particularly effective for managing Millennials.